America’s iconic 
pink packet.

Logo Sweet’N Low

Prior to Sweet’N Low, sugar substitutes were limited to a pill form that were only available at the apothecary. We wanted to change that by creating a versatile and easy to use affordable zero-calorie sugar alternative with incredible, sweet taste. We chose the color pink to stand out on the table and the name Sweet’N Low was adapted from a Lord Tennison Poem of a similar name as we felt it described the product. Sweet and low in calories. Since 1957, the pink packet and its musical logo are a familiar part of the American landscape.

Zero-calorie since day one.

Sweet’N Low was the first zero-calorie sweetener and its famously sweet taste has stood the test of time – and health science – to become an American staple

Diabetic friendly.

Sweet’N Low was the first brand to address the needs of consumers facing diabetes and issues related to high blood sugar with a zero calorie, low-glycemic sweetener


A foodservice favorite.

Sweet’N Low is a fixture in homes, as well as restaurants and cafes. Test it yourself: ask for sweetener at your favorite restaurant and odds are you’ll see our iconic pink packets.


“Innovation means valuing new ideas, taking risks and embracing change while improving our products.”

Varinnia Gomes Technical Services/R&D since 2017

“Opportunity means creating a culture of inclusion and access for all. Immigrating from Guyana, the support I got at Cumberland over 55 years helped me achieve what many refer to as the ‘American Dream’.”

Ed Smith Graphics Team since 1968

“Sustainability means prioritizing environmental stewardship and promoting sustainable practices throughout our supply chain and business practices.”

Derick Beckles Supply Chain since 2010

“We often emphasize the importance of collaboration, support, and unity within our organization and beyond. We strive to make a positive impact by supporting local initiatives, charities, and providing volunteer opportunities for employees.”

Claire Irizarry Human Resources since 2008

“Trust means maintaining the highest standards of ethical and legal behavior, and conducting business in a manner that inspires professionalism and confidence.”

Gregg Kander General Counsel since 2000

“A sweeter life means valuing well-being with a supportive and flexible work environment, enabling employees to balance their professional and personal responsibilities.”

Sara Hoskow Marketing since 2009